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Employee References = Employee Referrals. Let that sink in for a bit...
Most of us agree that the most effective hires come from employee referrals. The reasons are pretty simple, yet powerful: employee referrals generally net candidates who are interested in working for your company because they've heard great things from their friend (who already works for you). Consequently, referrals will feel a sense of connection the moment they walk in the door, and hopefully have been vetted by the employee doing the referring.
So it makes sense that if employee referrals are good, we want more of them, right?
The tricky part is that quality employee referrals are hard to get. There are generally only so many people that your employees know well enough professionally to refer, and if you start pushing for more referrals, you're bound to get quality control issues - employees passing you along names rather than candidates they can truly vouch for.
Here's a simple answer to the employee referral problem : Start mining the references your candidates provide daily as an alternative/supplement to your employee referral program. Use the references your candidates provide as a new candidate pool.
The references your candidates provide are very similar to employee referrals. Some would say they're the same thing - here are 5 reasons why:
1. References are a trusted pool of professionals, so much so that the candidate is willing to make them a part of their personal brand. (similar to employee referrals)
2. References often have served as mentors for the candidates who have cited them as references. (similar to many employee referrals)
3. References usually bring greater experience to the table than the candidate who cited them. (similar to many employee referrals)
4. References are known to be "stable", meaning the citing candidate knows they're going to be around for awhile. (similar to employee referrals)
5. References are self selected by the candidate pool for their communication skills. They'll be expected to pop a 2 minute elevator speech on demand about the candidate in question, and this is who the candidate selected for that task. Have any jobs where you need a filter for the ability to communicate on the phone or via email? Ever come to the conclusion that people who can communicate can also generally perform at a high level? (This actually makes the reference a candidate provides a better recruiting tool than employee referrals - they have communication skills in addition to job-related skills!)
We've got a product at SkillSurvey we call the Passive Candidate Compiler, which allows you to systematically build a database of candidates from the candidate reference process that occurs in your company daily.
You don't have to use our product, but you do have to ask yourself - how many employee referral-type candidates are you missing by not mining the references of your candidates for recruiting prospects?
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